Welcome to my website!
I earned my Diplom in Psychology from University of Konstanz, Germany, and my Ph.D. in Marketing from INSEAD, France. From 2005 to 2013 I served on the marketing faculty at the Tepper School of Business at Carnegie Mellon University, where I was also co-director of the Center for Behavioral and Decision Research (CBDR). From 2013 to 2015, I was on the faculty of the Marketing Department at Tilburg University’s School of Economics and Management, Netherlands. Since 2015, I am on the marketing faculty of Bocconi University in Milan and serve as director of Bocconi’s Experimental Laboratory for the Social Sciences (BELSS).

I have taught marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the executive level. My research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty and research methodology.

My research has been published in Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Experimental Psychology: GeneralJournal of Personality and Social Psychology, Psychological Science, Organizational Behavior and Human Decision Processes, and Behavior Research Methods. I am an AE at the Journal of Consumer Psychology, and am on the editorial boards of the Journal of Consumer Research, International Journal of Research in Marketing, and the Journal of Marketing Behavior.



joachim dot vosgerau at unibocconi dot it

Bocconi University
Via Roentgen 1
20136 Milan