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Joachim earned his degree in Psychology from University of Konstanz, Germany, and his Ph.D. in Marketing from INSEAD, France. From 2005 to 2013 he served on the marketing faculty at the Tepper School of Business at Carnegie Mellon University, where he was also co-director of the Center for Behavioral and Decision Research (CBDR). From 2013 to 2015, Joachim was on the faculty of the Marketing Department at Tilburg University’s School of Economics and Management, Netherlands. Since 2015, he is on the marketing faculty of Bocconi University in Milan and serves as director of Bocconi’s Experimental Laboratory for the Social Sciences (BELSS).
Joachim has taught marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the executive level. His research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty, food consumption, and moral judgments. He has published in Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Experimental Psychology: GeneralJournal of Personality and Social Psychology, Psychological Science, and Behavior Research Methods.

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